The ability to adapt to ever -changing consumer demands requires Supernova to remain flexible and quickly adapt to industry trends. Processing and
technological advancement have become such an important facet of the plastic
packaging industry that they are now less of a differentiating factor, and more of a
required characteristic of the space.
End-market use drives demand for many plastic
packaging manufacturers and with an increasing number of brand names flooding the
market place there is a heightened importance placed on brand distinction; changes in
consumer lifestyles are demanding packaging improvements in safety and
convenience; and a number of new products hit the shelves each year, which require
new features and improved functionality. To address all these demands, Supernova’s
research and development efforts in the plastic packaging space are currently devoted
to innovations that help to differentiate products: convenience packaging, improved
barrier protection, packaging design initiatives, smart packaging, and
environmentally-friendly alternatives.